Meet the Team

Ulrich DelaFuente

Ed DelaFuente

Jenny Solo
Rubi Avalo

Meet the Team

Ulrich (Uli) DelaFuente

Ulrich (Uli) DelaFuente is a native El Pasoan with over 10 years of experience in the insurance. Industry. He began his insurance career shortly after graduating with a B.S. degree in Computer Information Systems from LeTourneau University in Longview, TX when he was recruited by the local district office of Farmers Insurance in El Paso, TX. After almost 8 years under Farmers Insurance, learning how to run a business from scratch, develop lasting relationships with clients and specializing in the development of business insurance within his agency, he decided to start a scratch independent agency with his father, Ed DelaFuente, January of 2019 through TWFG - DelaFuente Insurance Services.

After spending the better part of a decade learning all he could in the insurance industry through Farmers Insurance, Ulrich felt he wanted to expand his horizons and offer more to his clients. Uli says "At TWFG - DelaFuente Insurance Services, I enjoy developing my growing relationships with clients and associates alike by working to not only provide them the options, but by delivering on the value I feel a relationship with an insurance advisor should contain." Ulrich holds insurance licenses in the States of Texas, New Mexico, Arizona, Oklahoma, and California.

Uli is married with two sons. He is very passionate for the sport of Tennis and sits currently on the board of directors at the El Paso Tennis and Swim club.

He can be reached at

Ed DelaFuente

Not originally from El Paso, Ed considers himself as a native El Pasoan making the sun city his home for almost 40 Years.

He is an ARMY veteran having served in the US Army for 8 years. The army brought Ed to El Paso, and soon after exiting the military made his home here.

Ed has been serving the El Paso community on the healthcare side for many years.

In 2019, Ed and his oldest son created DelaFuente Insurance Services Inc, an Independent insurance agency now branded TWFG - DelaFuente Insurance Services, in order to continue to serve the El Paso community with all of their insurance needs and working to become the Insurance Advisor of choice.

He can be reached at

Jenny S.

Jenny S. (Oda Jennys) is a recent addition to El Paso, but she already loves her adopted community. Jenny was a former banking lender for 12+ years in Southern California and had a territory with over 26 banks in service with various name brand lenders. She left the lending industry to help train lenders with the Mortage Coach and was the #1 salesperson at Zillow where she trained real estate agents and helped them dominate their market consistently. She also founded a startup, Momma Matters, which raised over $600K in pre-seed funding.

Jenny came to El Paso to be closer to family. She fell in love with the community and regularly gives back in the group she helps admin (Support Local El Paso) and is the only Yelp Elite Black Badge member in El Paso. She's helped countless locals as she's fiercely supportive of local businesses. She joined TWFG DeLaFuente Insurance because the way she does business is the way we do business, with integrity and the client's best interest in mind.

Jenny speaks Vietnamese, Mandarin, and Cantonese, and is currently learning Spanish. Her hobbies usually revolve around food.

She can be reached at

Rubi Avalos

Rubi Avalos has been working in the insurance industry for 4 years. She started the insurance industry part time while attending UTEP as a full time student and has since graduated and had dedicated her passion for helping others full time doing insurance. She is the office manager here at TWFG DelaFuente insurance services. She was born and raised here in the Sun City and enjoys the outdoors, traveling and eating.
She can be reached at .